The pickup truck is a valuable tool in day-to-day life. It hauls, tows, and takes us on off-road adventures. It’s the ideal combination of function and form. Despite all this, its factory (or “stock”) suspension is a constant compromise and rarely can do any one job really well. Couple this with a lift kit with big tires and the quality of the ride continues to decline. In 2003, Ultimate Air Ride founder & CEO, Doug Howard, set out on a quest to address this, thereby changing the way our trucks work for us.
Doug had owned several automotive businesses and noted how our daily driver trucks had woefully inadequate suspensions. The commercial trucking and RV industries, in particular, suffered from poor suspension for decades. Doug began exploring solutions and came to an important conclusion about what previous suspensions had been lacking: air. To feel like you were gliding on air, you needed a suspension that did just that.
Ultimate Air Ride, with Doug’s direction, went on to design the first off-road capable link air suspension. Doug knew that focussing on trucks’ off-road capabilities would be crucial to achieving a seamless ride on all kinds of terrain. These suspensions would work with, not against, air to ensure the truck could overcome anything thrown in its path. Since then, Ultimate Air Ride has become the choice air suspension of dealers and customers across the country.
Doug's son, Tyler Howard, joined the company in 2014 and has helped take the company to a new level. Ultimate Air Ride is now one of the premier builders and suspension suppliers for the annual Las Vegas SEMA show. We continue to offer new products to meet public demand and are expanding to offer a full line of domestic suspensions.
HOW WE DO IT
Ultimate Air Ride designs, manufactures and distributes high-end, show-quality, off-road capable air suspensions.
Our highly durable air suspensions are all-encompassing. When you have a level ride, everything else falls into place: stock or lifted trucks - empty or fully loaded - ride smoother; hauling more weight is seamless; and towing is significantly safer when your hitch weight is better supported, which helps further control your trailer. Driving off-road is a literal breeze with compliant components, superb ground clearance, and impressive articulation.
Ultimate Air Ride suspensions not only take your truck from acceptable to supreme performance in all functional areas but are truly show-stopping. We’ve placed immense emphasis on design to ensure they become a cohesive part of all kinds of trucks. We are constantly pushing the boundaries of our creativity to unveil our true skill and artistry.
FIRESTONE INDUSTRIAL PRODUCTS AND ULTIMATE AIR RIDE LLC
PLEASE NOTE THAT THE TERM "AIR RIDE" IS A LICENSED TRADEMARK OF FIRESTONE INDUSTRIAL PRODUCTS. ALTHOUGH THE WORDS "AIR RIDE" ARE USED IN THE BUSINESS NAME ULTIMATE AIR RIDE, WE ARE IN NO WAY CONNECTED WITH FIRESTONE INDUSTRIAL PRODUCTS.
We strive to manufacture the highest quality air suspension, that has to be strong off road first, and then succeed in every way on the road.— Doug Howard - Founder & CEO